Erikson Urhandel

Historien om "Daytona rings"?

Diskussion i 'Diskussion' startad av Torsten, 4 januari 2016.

  1. Torsten
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    Torsten Tie Fighter pilot

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  2. Torsten
    Trådstartare

    Torsten Tie Fighter pilot

    Inlägg:
    3.257
    Från:
    Orten
    Hittade detta också:

    “Daytona was selected because it sounds good and is well know in our key market USA. We basically named many watches according to Racetracks to show indirectly that we where really after the Automotive Sports public!”

    And what about the fact that Rolex already had a Daytona- did they object?

    “Rolex did not object, actually we had to register ‘Heuer Daytona’ and Rolex had to register ‘Rolex Daytona’ for its brand protection.”

    – Jack Heuer
     
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