"His statement brings to mind the story told to me by Laurent Picciotto, the legendary owner of Paris’s watchmaking mecca, Chronopassion. Says Picciotto, “I had a customer walk into my shop. And just for fun, I showed him one of Richard [Mille]’s early watches — I believe it was an RM 002. Anyway, he put it on and he just stared at it. Then he asked me the price and I told him. He looked at me, visibly upset, and started to yell at me — I mean, really curse at me. But at the same time, he took out his credit card and handed it to me. The watch was so seductive that he could not refuse to buy it, but he was upset that I had made him spend so much money. He was still looking at the watch and shouting at me as he walked out the door. This is the effect of a Richard Mille. It is one of the most powerfully seductive timepieces on earth.” Fantastiskt