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Lemania- ett kultmärke

Sunrise

Omega
Lemania är vad jag skulle kalla ett närmast mystiskt märke. Knappt någon litteratur tycks finnas på Lemania och få personer tycks veta något om märket förutom att de tillverkat 5100 och 321 urverken. Likväl nämns dem vardag i diskussioner om haute horlogerie.

Om man vill veta mer om företaget i sig, vart vänder man sig? Det jag är intresserad av är framförallt 1950-1980 talet. Lemanias tidiga och senare historia är relativt välkänt.

Eftersom jag antar tråden kommer tillfogas viss Lemania kuriosa kan jag här droppa några som jag snappat upp som kanske inte alla vet:

*Lemania ansågs (och fortfarande) när det begav sig hålla högre kvalitet än ETA.
*Swatch-group utgav 2012 sålde några stycken Tissot-ur med Lemania-loggan för att få fortsätta behålla varumärket.
*En krona ovanför Lemania-loggan betyder enligt en katalog från 50-60-tal att klockmodellen är de luxe vilket var Lemanias sätt att beskriva att klockmodellen var särskilt bra. (jmf. viggen)
*Vad fan är historien och syftet med deras knepiga logga? Är det att den ska se spegelvänd ut?

Men saker jag är intresserad av är saker såsom:
*Vart låg deras kontor?
*Hur mycket av dagens Breguet manufacture är egentligen Lemania? Vilka var huvudpersonerna inom Lemania under 50-80-talet.
 

RickardW

Cartier
2-Faktor
Vad är en tråd utan bilder, som man brukar säga ;)
Har ägt några Lemania klockor, riktigt trevliga!
Här är dom jag fortfarande har kvar :)
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theargonaut

Patek
Pledge Member
2-Faktor

fc2

Rolex
Ska följa denna tråd med spänning. Lemania är mitt favoritmärke, mer så än VC, Omega eller AP. Har ägt fyra olika Lemania, och 90% av de klockor jag ägt har haft Lemaniaverk. Önskar som jag skrev i en annan tråd att vi på Basel något år få se ett återuppståndet Lemania som använder de gamla verken i stålklockor med vettiga prislappar.
 

OlleOstron7

Breitling
2-Faktor
Diggar skarpt min sub-sekund från Lemania. Mer info kring klockan mottages tacksamt!
 

Bilagor

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S.L

Vacheron
2-Faktor
Postat av ”sweets”/Dave på TZ-UK:

”The Lemania name derives from lake Geneva, known by the French speakers of Switzerland as Lac Leman.
On the back of some of their watches, Lemania themselves claim a history from 1884, but no watch was produced under that name until at least 40 years after this date.

The company was started by Alfed Lugrin in 1884, specifically as a movement maker and provider of complications for simpler pocket watches. Chronographs, repeaters and so forth. It stayed as such until at least the late 1920s, when it changed to Lemania Lugrin SA under the management of Marius Meylan, Alfred Lugrin’s son-in-law. It started producing watches under its own name. A significant development happened in 1932 when Lemania joined SSIH (Societé Suisse pour L’Industrie Horologère), an agglomeration of Omega and Tissot which had been founded 2 years earlier. SSIH was a rationalisation undertaken in order to combine the forces of these large manufacturers in the face of the great depression, which was threatening the industry as a whole, and sole companies in particular. The other such group was AUSAG.

The co-operative inside SSIH led to what could be called Lemania’s most fruitful alliance, the provision of movements to Omega, most notably for their mechanical chronographs. Lemania also flourished in its own right, and designed and produced some notable movements and watches in this alliance, notably chronographs for British and Commonwealth armed forces – it could be considered its “golden age”. It certianly represents the majority of its history, lasting until the '80s.

Lemania became Nouvelle Lemania when it demerged from the ailing SSIH (which had become SMH when SSIH joined with AUSAG) in 1981. It was a management buyout from the group with the funds provided intended to prop up SMH, which had been ravaged over the course of the 70s by economic conditions, high costs, uneconomic technical innovation and severe competition from Japan.

The buyout was part-funded by Piaget, who then went on to buy Heuer in 1982. Here started Lemania’s second major alliance with a large manufacturer, which only lasted until a short while after Heuer was sold to the TAG group in 1985.
Lemania carried on, but the industry was not what it once was, and it was bought out by new investors in 1991. These new owners (Bahrain Investcorp) already owned Breguet, and Lemania’s last alliance with a large retail brand was effectively cemented, but Lemania still flourished and produced new movements for others, as well as an increasing amount for Breguet, who had previously not really used many Lemania movements.

The death knell for Lemania was the Investcorp sale to the Swatch group in 1999. The management seemed hell-bent on the Lemania name disappearing, and decreed that one of its more successful products, the 5100 movement, was not to be sold outside the Swatch Group – strange, since just about no manufacturer inside the group used the movement.
Swatch also had plans for Breguet, and the Lemania organisation was subsumed into the Breguet brand, becoming their in-house movement manufacturer, and avoiding the need for Breguet to out-source.

The fatal blows were delivered, and Lemania has been a dying concept ever since. The name no longer appears on what few Lemania movements remain in stock, and a proud name in watchmaking is effectively no more.
But, over the course of their history, they have certainly created their own legacy, and that’s what we’re here to discuss.....

So the main point is that they were primarily movement makers, who also produced whole timepieces. They had a huge range, including stopwatches of all designations, clocks, alarms, chronographs and plain time-only watches.

Their products were issued to forces from most countries that issued such things. The UK (WWW and HS9 chronos to start), Italy, Canada, Sweden, Czechoslovakia are a few of the more famous wristwatch ones.

They also produced movements used in all sorts of other brand watches selected for arduous use.

All the latter automatic Bund chronographs were driven by the 5100 (Artcos, Tengler, Tutima and Porche Design).
Every Omega Speedmaster Professional uses a slightly tweaked 1873 (and every one from the very start had a Lemania movement in of some type).
95% of the 8000 or so mechanical stopwatches and watches issued by our own BBC from the 1950s to the 1980s were Lemania.
Same for our GPO, and many of our regional railways.
Also, many of the RAF's cockpit clocks were Lemania powered too.”

Tråden där inlägget citerats ifrån: http://forum.tz-uk.com/showthread.php?398440-Lemania
 
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