Rätt sjukt, hade lite tid över så jag skickade ett mail till IWC mest på skoj. Trodde aldrig jag skulle få svar
Först mitt mail
Hello!
I am a 38 year old owner of a IWC Portuguese 7 day reserve.
I love it and I am proud to wear your history on my wrist every day.
Just saw the new Connect gear and it makes me wonder.
I totally understand that some things have to change in order to survive, you guys have been doing a great work with new models limited editions and big watches. .(even though I personally prefer watches at max 42 mm), even the work with ambassadors is probably good (even tough I would hope that they wear your watches because they want to
Now to my question.
Why do you guys think that a buyer of mechanical watches for lets say 15 kkrUSD would even consider to care about if its connectable to internet?
Nobody would stand in the choice of an Apple watch or an IWC watch.
Its two totally differnet things.
The Apple watch is just a smart watch and I do understand that people buy it beacuse its pretty cool about what it can do.
But if you buy an IWC its beacuase of tradition, an image, maybe even about status, to show the world that you can buy it.
Its a jewelery for men. Lets face it you dont need it to tell time, a quartz watch that costs 400 usd will do this work even better.
Of course I know that you guys now the industri best but please dont loose your soul.
Let others do the smartwatches, and keep up with the things you do best.
Regards